Upsell & Cross-sell

Create upsell and cross-sell rules to increase average order value with targeted product recommendations.

Overview

The Upsell & Cross-sell module lets you recommend additional products to customers at strategic points in their shopping journey: on product pages, in the cart, and after purchase.

Creating Upsell Rules

  1. Go to Upsell & Cross-sell > Rules
  2. Click Create Rule
  3. Configure the trigger, offer, and display settings

Trigger Types

  • Product-based: Show when a specific product or collection is viewed/added to cart
  • Cart value: Show when cart exceeds or falls below a threshold
  • Customer tag: Target specific customer segments
  • First-time visitor: Show only to new customers

Offer Types

  • Product recommendation: Suggest a specific product
  • Frequently bought together: Bundle complementary products
  • Volume discount: Offer a discount for buying multiples
  • Upgrade: Suggest a premium variant

Display Locations

Product Page

Recommendations appear below the add-to-cart button or in a dedicated section. Best for "frequently bought together" and upgrade offers.

Cart Drawer / Cart Page

Suggestions appear alongside cart contents. Best for complementary products and threshold-based offers ("Add $12 more for free shipping").

Post-Purchase

Offers appear on the order confirmation page. Customers can add items to their existing order with one click. Best for accessories and consumables.

Best Practices

  • Limit offers to 1 to 2 per page to avoid overwhelming customers
  • Keep recommendations relevant to what the customer is already buying
  • Test different offer types and measure conversion rates
  • Use the analytics dashboard to identify your highest-performing rules