Headless storefront platform

Stop Renting Your Store's Features

Reviews, wishlist, loyalty, upsells, back-in-stock — the features other stores rent as monthly apps are built into a storefront you own. Next.js in front, Shopify checkout or Stripe behind it.

12 themes · licenses from $199 one-time · see the apps it replaces

What it is

A storefront platform, not another app

Appy Days is not a Shopify Theme Store theme. It's a headless storefront platform you deploy yourself — with the app-stack features already inside.

A real storefront codebase

A headless storefront built on Next.js and Convex. You license the code, deploy it as your own store, and keep full control of every page.

Your checkout, your choice

Run it in front of Shopify checkout and keep your existing back office, or go fully standalone with Stripe. Same storefront either way.

Features are toggles, not subscriptions

Reviews, wishlist, loyalty, referrals, upsells, back-in-stock, abandoned cart and more ship in the codebase — switch each one on or off in config.

The math

The app stack you stop paying for

A typical store rents popups, reviews, loyalty, wishlists, bundles, and more as 22+ separate subscriptions. Every one of those features ships inside the platform — off by default, toggleable in config, and cleanly invisible when off.

See the full replacement list

Typical app-stack rent, replaced

~$929/month

Illustrative mid-tier pricing across 22app categories — most of these apps also scale up with your order volume.

The catalog

Twelve themes, one platform underneath

Editorial, Minimal, Dense, Immersive, Conversion— every theme runs on the same codebase, so switching is one config line and every feature works in all of them.

Atelier

Editorial

Jewelry, perfume, small-batch luxury

Warm gallery whitespace and serif headlines that let a small catalog breathe like an exhibition.

MAISON

Editorial

Couture, watches, flagship brands

Stark black-and-white restraint with runway-scale imagery — the house-brand statement piece.

Vault

Dense

Electronics, general merchandise

High-information cards, specs up front, and a trustworthy blue — built for comparison shoppers.

Harvest

Immersive

Food, supplements, pantry

Appetite-driven full-bleed photography with a sun-baked terracotta accent.

Bloom

Conversion

Beauty, cosmetics, skincare

Soft pink urgency: social proof, bundles, and offers arranged to move baskets, gently.

FORGE

Conversion

Gadgets, streetwear, drops

Neon-on-black drop energy — countdowns, badges, and scarcity for launch-driven brands.

How buying works

License it like software, own it like code

No monthly rent for features. See the plain-English license and the 30-day refund policy.

1

Buy a license

Checkout with Stripe. Your license key and account arrive by email — Single Theme is $199 one-time, All Access covers every theme.

2

Get the code

Private GitHub repo access plus zip downloads. Deploy the storefront wherever you host — it's your codebase from day one.

3

Updates for a year, yours forever

12 months of updates and support included. If you don't renew, updates stop — your storefront keeps working. No phone-home code, ever.

Honest proof

Judge the platform by what's live

It runs a real store

The platform powers Royal Essence, a production store — buyer #1 is us, which means every feature gets used in anger before you license it.

Read the public changelog

The demo is the product

Click around a live storefront running the actual platform in standalone mode — catalog, cart, reviews, and features all working.

Open the live demo

Work in the open

No invented logos or made-up testimonials here. What we can show you is the code shipping week after week, in public.

See what's shipped

Pricing

One license. A whole storefront.

Every tier includes the full platform — pick how much of the catalog you want.

Single Theme

$199one-time

The platform plus one premium theme, yours forever.

  • Full storefront platform (every built-in feature)
  • One premium theme of your choice

All Access

Best value
$299per year

Every theme, every feature, everything we ship next.

  • All twelve themes — plus every future theme
  • Full storefront platform (every built-in feature)

Lifetime All Access

$999one-time

The launch deal: all access, no renewals, ever.

  • Everything in All Access
  • Updates + support for life

Managed

From $99/mo

We host it, update it, and back it up. You run the store.

  • Hosted storefront on our infrastructure
  • Automatic updates — never your problem again

Coming after self-host launch

In development — Shopify app suite

Staying on your Shopify theme? We're building for you too.

The second product line is one Shopify app with many modules — reviews, upsells, SEO, popups, shipping bars — starting with Bundle Quantity Breaks. It's not on the App Store yet. Leave your email and we'll tell you the day the first module ships.

Own the storefront. Keep the rent money.

Pick a theme, license the platform once, and run a storefront where the features are yours — from $199.